UX leadership that balances big-picture strategy with the details users feel.
How I Lead
I lead by creating clarity, building momentum, strengthening teams, and aligning design work to product outcomes. My role is to help teams understand the problem, make better trade-offs, and move with enough structure to execute without slowing everything down.
Create Clarity
I help teams define the real problem, understand the user and business context, and turn ambiguity into a clear direction.
Build Momentum
I bring structure to the work through critique, prioritization, decision-making, and strong cross-functional partnership.
Make Trade-Offs
I help teams evaluate user value, business impact, technical effort, risk, and timing so decisions are clearer, faster, and easier to support across product, design, and engineering.
Strengthen Teams
I build design teams that communicate well, trust each other, raise the quality bar, and stay focused on meaningful product impact.
Align Product Direction
I partner closely with product, engineering, research, analytics, and leadership to make sure design decisions support measurable business and customer outcomes.
How I Work
My work sits at the intersection of human-centered design, research, product strategy, design systems, analytics, and execution. I use customer insight, behavioral data, and cross-functional input to shape better product decisions, then stay close enough to the work to make sure the experience actually lands.
Human-Centered Design
Research-Informed Decisions
Product Strategy
Design Systems
Analytics & Outcomes
Execution
Where I’ve Created Impact
Verizon Business | Building UX from the Ground Up.
Need a design leader who can bring clarity to messy product problems?
From Strategy to Screens
A closer look at the apps, platforms, and digital experiences I’ve helped shape, showing how UX strategy, product thinking, and visual execution came together across enterprise, SaaS, and mobile products.
Verizon App + Web
Enterprise IoT, Smart Cities, Connected Home, and business platform experiences designed to bring clarity to complex workflows, customer operations, and connected-device management.
Verizon Connected Home App
Verizon Smart Parking App
Verizon Smart Cities App
Verizon Smart Cities Kiosk
Verizon IoT Apps Design
Verizon ThingSpace IoT App
Verizon ThingSpace IoT App
Verizon Secure Access Service Edge (SASE) App
Verizon ThingSpace IoT Website
Verizon ThingSpace IoT Website
Verizon ThingSpace IoT Website
Verizon ThingSpace IoT Website
Verizon ThingSpace IoT Marketplace Website
Verizon Twizzle Node IoT Application
Predictive Fitness App + Web
Mobile app, onboarding, training, and marketing experiences designed to make adaptive coaching easier to understand, start, and trust.
Webgility App + Web
SaaS product experiences, onboarding flows, dashboards, and marketing touchpoints designed to simplify ecommerce automation and help customers reach value faster.
Webgility Website & App Design
Webgility App AI Interface
Webgility App Intelligent Insights
Webgility App Dashboard
Webgility App IFTTT Settings
Webgility App Advanced Connections
Webgility Website
Webgility Website
Webgility Website Checkout
